Three Golden Rules of Email Marketing

In 2019, email users across the globe reached 3.9 billion. These figures only make it not only rational but imperative for businesses to use email marketing. 

But how many promotional emails are read per day? Most people pluck out only a few from dozens of emails they receive in the morning. This is the toughest challenge of any email campaign: to stand out in a sea of emails that swamp their subscribers daily.

Five Tips for Building Effective Teams

Among the biggest responsibilities of a leader is to get the best out of their team. The relationship of the team members is, therefore, vital in achieving this. An effective team will have a better performance than a disjointed collective, where people put in individual performances.


Reasons Small Businesses Should Outsource Recruitment

Recruitment can be defined as the process by which the organisation’s Human Resources Department contacts/attracts, interviews, selects, and hires employees. This makes recruitment one of the vital parts of human resource management and the company/business in general. Many companies today find recruits through social media, online job boards, and advertisements. Although the process may seem easy, determining if the recruits are credible and the best fit for the job can be challenging.


Consulting - Small v Big

How smaller, innovative firms can deliver better value than big consulting firms

Government agencies and other large organisations should think beyond the traditional space of big consulting firms when considering tender submission Small firms are usually more flexible and use innovative ways of dealing with change.

They are really focused on people and, because of their size, clients get the best experts on the ground. By contrast, large consulting firms with many projects on the go at the same time tend to allocate their best people to their most valued clients, rather than giving everyone the same level of service.

Have You Checked Your Timeline Recently?

While no one has enough time, we each have all there is.

In working with business owners as they strive to get the most out of their operations while, at the same time, trying to create a degree of personal balance, I’m often confronted with the response – “but I just don’t have the time to do it all!”

In many cases this results from not having a clear understanding of their priorities. One thing that can help us focus on what's important is understanding our timeline. It goes like this…

Make Exercise A Part of Your Work Routine

Just because you are in the workplace it is no reason for people say they can't exercise during the day

It seems like you can’t turn your office swivel chair without bumping into a study pronouncing how harmful prolonged sitting is. A recent one published in the Journal of the National Cancer Institute goes so far as to say that people who spend more hours of the day sitting than standing increase their risk for developing cancer by a whopping 66 per cent. Add to that the statistics on obesity, diabetes and heart disease, and the state of employee health and wellbeing begins to look bleak.

4 Common Email Mistakes to Avoid

Wait! Think before you send your next email!

Sending a clear, concise and grammatically correct email seems like a no-brainer. We all send them, whether it’s to colleagues or external workers; from our phones, homes, or desks, and yet consistently, mistakes are made. Most of the time, these mistakes are minor, quickly forgotten as the key message of the email is taken and acted on, but other times, they can be disastrous. Like turning up to a job interview in shabby attire, sending well-written emails is about presentation and professionalism. You don’t have to be the next Shakespeare, or even a particularly eloquent writer, but it is easy to write an email that is correct, and makes sense. Here are four common mistakes to avoid.

Bullying and Harassment in the Workplace

Is Your Workplace Covered?

What is workplace bullying? Workplace bullying is repeated, unreasonable behaviour directed towards a worker, or a group of workers, that creates a risk to health and safety. This includes the mental or physical health of the person(s). Workplace bullying is not reasonable management action carried out in a reasonable manner. What steps should we take if bullying is identified?

Bullying Goes Social

Unfriending someone on Facebook has been adjudged as ‘workplace bullying’ according to the Fair Work Commission. In a move that will dismay many employers on the extent to which the legal profession is now called upon to intervene in what appear to be petty disputes, the decision nevertheless has implications for HR, underlining the importance of having social media policies in place.

Are Your Company's Secrets Secure?

With the ‘bring your own device’ culture growing, businesses are at major risk of data breach unless they take tech security seriously.

Mobile technology has helped businesses become more flexible, efficient and well connected than ever before. But with more devices accessing their information, companies are putting their intellectual property and competitive edge, at risk.

According to David Markus, founder and managing director of IT services firm Combo, the importance of digital security is often underestimated: “In small business, there’s a real lack of understanding and appreciation of what’s at risk... most attacks are still not even perceived. Data’s going missing, and they’re not even noticing it.”

Keep your business moving in the right direction!

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